Elizabeth Heffner

To Whom It May Concern,

Elizabeth Heffner has worked as a Digital Writer on my team since June 2019. Her projects have been varied, including contributing to a digital style guide, a content audit, multiple competitive analyses, and updating resource materials.

Elizabeth's greatest strength is her desire to learn. On every project, she has shown the inquisitiveness necessary to learn a new topic. She asks the right questions at the beginning to understand her assignment, as well as asks questions along the way when she runs into a problem. She's not afraid to dive right in.

When Elizabeth told me she was attending a digital conference in town, her enthusiasm about the event inspired me to lobby for our whole team to attend - which we did. She championed the discussion afterward around what everyone learned from the sessions. She took detailed notes at the conference and eagerly shared her insights.

Most of Elizabeth's projects have required a lot of research. She has proven to be organized and in-depth in her work. She doesn't stop at the surface, and is not afraid to dig deeper to find answers. For example, for a competitive analysis, the project called for finding good examples of user experience from competitors. She had a lengthy chatbot conversation with a competitor to help her better understand the company's user experience and even included bad examples because they were just as illustrative for informing our decisions.

In addition, Elizabeth enjoys collaboration. Most of her projects have required individual work as well as combining that work with others. She communicates well and regularly with her team to ensure the project is running smoothly.

Sincerely, 

Heather Bailey

AVP, Digital Content Strategy

LPL Financial

heather.bailey@lpl.com

Dear Hiring Manager,

As the Temporary Marketing Project Manager for the GHS Compliance project at Swisher, supporting Daley International and Private Label customers, I hired Elizabeth based on her writing/editorial experience and recommended performance in previous positions.

The GHS compliance project required over 600 chemical labels and tech sheets to be edited, proofed, approved by regulatory, and submitted for print. The project entailed several points of information and content approval contacts. She was required to proof all labels, ensuring that the GHS information was accurate, graphic standards were consistent and ensure customer label integrity. The projects required a keen eye for proofing and supporting the team's graphic designers. Regarding how detailed, complex, and fast-paced this project was, she excelled in all areas and was a key contributor to the GHS graphic team.

Elizabeth portrayed a sincere interest to learn and expand her skill set, eager to participate on additional projects. She assisted in writing sales collateral supporting my efforts for the V.P. of Strategic Sales at Daley International. She has exceptional writing abilities and was quick to understand and interpret the required messaging. It was a pleasure to have her on my team and would hire her again for projects associated to communications. Elizabeth would be a great asset to any organization requiring writing and editorial skills.

Best,

Theresa Ensign

704-307-7096